Roastniyom JJ-ECO sits inside the freshly revamped Jing Jai Market, surrounded by a community-driven, environmentally responsible market space dotted with restaurants and creative brands—from fashion and accessories to souvenirs and objet d’arts.
Bright, cool, and inviting, it’s a comfortable spot to relax or get some work done. This eco-conscious branch is part of Roastniyom—a homegrown favourite and one of the city’s largest speciality coffee brands, sourcing, roasting, and serving quality coffee since 2011.

Roastniyom JJ-ECO—An Inviting Spot in the Heart of Jing Jai
On the outside, Roastniyom JJ-ECO follows the clean, modern-rustic look shared by all open-air units at Jing Jai Market, with exposed grey concrete block walls, large glass windows, and warm wooden trim. What sets it apart is its signature Roastniyom branding and muted terracotta awning—subtle details that bring warmth and a sense of identity to the otherwise uniform facade.
Out front, simple white tables and pastel pink chairs line the red brick walkway, creating a relaxed and welcoming seating area. Potted plants and small shrubs soften the hard edges and add a touch of greenery. A chalkboard sign near the entrance gives the space an approachable, casual feel. It’s neat, contemporary, and thoughtfully styled—right in step with the eco-conscious, community-focused vibe of JJ Market.

Adding to the charm, a vintage-style yellow bicycle sits out front, cleverly used as a promotional display and injecting a splash of playful character to the storefront.
Naturally Calm, Comfortably Cool
The interior of Roastniyom JJ-ECO is a calm, contemporary space that combines natural textures with soft, minimal design. The cafe’s palette features earthy tones—light wood, exposed brick, and muted greys—creating a warm and grounded atmosphere.

Tables are set along long built-in benches, cushioned with neutral-toned pillows for a relaxed seating option. Light wood chairs with curved backs and soft seat pads match the natural feel. A feature wall with soft wooden paneling and wave-like inlays adds an organic design touch, complemented by the brand’s simple white logo above.

Woven rattan pendant lamps hang overhead, casting a warm glow and adding texture to the space. Large windows line the cafe, letting in plenty of natural light and offering views of the leafy market surroundings outside. It’s a bright yet cosy spot—ideal for working, catching up with friends, or simply enjoying a peaceful cup of coffee in style.
A Thoughtfully Curated Drinks Menu at Roastniyom JJ-ECO
At Roastniyom JJ-ECO, the drinks menu is as well-rounded as it is creative—featuring a full lineup of expertly brewed coffees, refreshing non-coffee options, and indulgent blended beverages.
Coffee lovers are well catered for, with everything from classic Espressos, Lattes, and Cappuccinos to more inventive choices like the Honey Americano, Caramel Macchiato, and their signature Roastniyom blend. There’s also a recommended Dirty Coffee with special cream milk. Coffee here is available in a range of roasts and blends, sourced from both Thailand and around the world—perfect for those who enjoy tasting the difference.

Tea enthusiasts can enjoy everything from traditional Thai Tea and Green Tea, to premium Matcha from Fukuoka, and refreshing lemon or fruit teas.
For something cold and indulgent, there are frappes like the Azuki Matcha, Mango Aloha, and Fruitti Yogurt Smoothies, alongside creative sodas such as Strawberry Lime and Apple Lemon. Seasonal specials also make an appearance, such as Durian smoothies—a rich and distinctive option that’s definitely an acquired taste.
Customise your drink with espresso shots, flavoured syrups, or alternative milks including oat, almond, and soy.
Freshly Baked Treats
In addition to its extensive drinks menu, Roastniyom JJ-ECO offers a small but tempting selection of sweet and savoury treats. You’ll find classic pastries like butter, almond, and chocolate croissants, as well as ham & cheese croissants for something more filling. Sweet bites include rich brownies, chewy cookies, and slices of Oreo chocolate or red velvet cake, alongside a flaky chocolate Danish—perfect for pairing with your coffee of choice.

Branded Merchandise & Coffee Beans
The cafe also stocks a curated range of branded merchandise, including cups, mugs, flasks, drinks holders and t-shirts. Coffee lovers can also pick up beans from Set Coffee Roaster, featuring both Thai and international origins.

Roastniyom JJ-ECO: At A Glance

Roastniyom JJ-ECO is a modern, eco-conscious cafe in Chiang Mai’s JJ Market area. Known for its clean design, wood accents, and reliable coffee, it offers a calm, comfortable setting for casual meetups or quiet work sessions. A solid pick for a slow Chiang Mai morning or afternoon.
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Design/Style | Contemporary, with a modern-rustic exterior |
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Food | Cakes & Pastries |
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Seating | Seating includes padded benches and cushioned wooden chairs |
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Cost of a Hot Latte | From 80 Baht* |
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WiFi Speed | See speedtest results below |
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Power Outlets | Plentiful |
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Restroom/WC standard | Excellent. Located at the edge of JJ Market |
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Good To Know | • Roastniyom JJ-ECO uses sugarcane straws & eco-friendly packaging • Roastniyom has more branches in Chiang Mai than Starbucks! |
Credit: Icons by Freepik – Flaticon
WiFi Speedtest

• Measured February 2025
• You may experience different results depending on your device, browser and other factors
Roastniyom JJ-ECO: Gallery
Jing Jai (JJ) Market: Where Sustainability Meets Style
Chiang Mai’s Green-Hearted Market
Jing Jai Market is a vibrant, eco-conscious community hub in Chiang Mai that blends sustainability, creativity, and local culture. While the popular Farmers’ and Rustic Markets run only on weekends, the wider Jing Jai Market space is open daily—offering cafes, shops, and relaxing green spaces throughout the week. You’ll find organic produce, handcrafted goods, boutique cafés, art exhibitions, and design-led local brands, all within a thoughtfully designed open-air setting.

Developed by Central Group Thailand as a long-term social enterprise, the project aims to support local farmers and creators while promoting sustainable practices across food, retail, and design. With a strong focus on environmental responsibility and community building, Jing Jai Market offers a peaceful, purpose-driven alternative to Chiang Mai’s busier tourist spots.
Discover more on Jing Jai Central: jingjaicentralchiangmai.com
Location
📍 Roastniyom JJ-ECO sits within Chiang Mai’s Jing Jai Market, just off the northern stretch of the Superhighway. It’s a short walk from Lotus’s Kham Thiang.


















